Facebook to eliminate clickbait - will it work?

Facebook has announced that it is taking steps to get rid of clickbait from users' News Feeds.
If you're wondering what clickbait is, it's the over sensationalised headlines that pop up in your feed that prompt you to click through to a story, a that story rarely delivers meaningful content.
In an official statement from Facebook, "updates to News Feed to help people find posts and links from publishers that they consider the most interesting and relevant."

Our technology expert, Duncan Alfreds, chats with us in studio about the announcement. He says that if Facebook can pull this off successfully it will enhance the user experience, but is skeptical that they will be able to implement this new concept. 

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