Nokia gives free photography lessons to Russian buyers of Nokia Lumia 1020

The Nokia Lumia 1020 obviously attracts those with an interest in photography. That makes sense because of the 41MP PureView camera that adorns the back of the device. But even if you give someone the proper tools, it doesn't mean that the job will get done correctly. Which probably explains why Nokia is offering free photography lessons to those who buy the handset in Russia.

The lessons normally cost 1200 Rubles ($40 USD) and are offered by one of the top photography schools in the country, Fotoshkola.net. A 13 year photography veteran, Vladimir Kotov provides Lumia 1020 buyers with written and video tutorials. In addition, homework assignments are handed out and students have their handiwork reviewed by the team. Those taking the free lessons can speak with their peers and compare notes.

To get the free lessons, Russian Nokia Lumia 1020 owners download the Fotoshkola app from the Nokia Collection to obtain a PIN number which is exchanged for the lessons. The offer ends on January 1st, 2014. You can get an idea of what the lessons are like by watching the video below.

Apple cuts MacBook Pro prices up to 13%

MacBook Pro

Apple earlier this week cut the prices of its Retina MacBook Pro laptops by as much as 13%, a move one retail analyst said was driven in part by increased competition from higher-end Windows systems.
On Tuesday, Apple refreshed its MacBook Pro line, reconfiguring the laptops with the latest Core i5 and Core i7 processors based on its Haswell architecture, replacing previous chipsets with an Intel graphics processor dubbed "Iris," and putting the new models on a modest diet.
The 13-in. MacBook Pro is 5% thinner and 3% lighter, for example.
Apple also reduced prices by $200, from $1,499 to $1,299 for the least expensive 13-in. laptop, and from $2,199 to $1,999 for the 15-in. model. Those cuts represented price decreases of 13% and 9%, respectively.
Since the start of the year, Apple has slashed the price of the entry-level 13-in. Retina MacBook Pro by 24%.
The MacBook Pro was Apple's second notebook line this year to see price cuts. In June, Apple rolled out tweaked MacBook Airs at prices 7% to 8% lower than their predecessors.
Historically, the Cupertino, Calif., company has rarely lowered Mac prices, preferring instead to keep those stable but swap newer, faster processors for older CPUs, add more memory or increase storage.
But times are different, said Stephen Baker of the NPD Group.
"Apple's very high premium pricing is getting more difficult to sustain in this environment," said Baker, talking about the historic slump in the personal computer industry, now into its sixth straight quarter. "They needed to bring the pricing more in line with the overall market."
Apple has been having a harder time selling Macs, just as has virtually every other computer maker. In the quarter that ended June 30, Apple sold 7% fewer Macs than it did during the same period the year prior, for instance.
The price cuts were also an admission by Apple that tablets continue to cannibalize sales of laptops, said Baker. "Apple's portion of the $1,000-plus PC market is not quite as big as it used to be," he noted. "They've had some cannibalization in their higher buckets."
That cannibalization has come from both tablets and lower-priced notebooks, including Apple's own MacBook Air line, said Baker. And also, in a small way, from touch-based Windows portables and the even more radical designs known as "convertibles," "hybrids" or "2-in-1s."
"In the past year, premium-priced Windows [devices] have seen pretty decent growth," said Baker. "They're starting from very low volumes, but that's still growth."
Unlike Windows OEMs (original equipment manufacturers), Apple has an advantage when it comes to tablet cannibalization: It can sell its own iPad and at least keep customers within its garden.
Apple has actually reveled in the trend. "I see cannibalization as a huge opportunity for us," said CEO Tim Cook during a January 2013 conference call with Wall Street. "One, our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it, and so we never fear it. We know that iPad will cannibalize some Macs [so] that doesn't worry us."
Baker thought that was smart.
"They get retail, and one of the key pieces of retail is that products get cannibalized," said Baker. "But it's always better to cannibalize your own rather than let someone else do it, even if it costs [you] some margin."
On Tuesday, Cook reaffirmed Apple's stake in the personal computer market, perhaps responding to talk over the last several weeks that Apple might -- and in some analysts' minds, should -- mimic Microsoft and force the iPad into 2-in-1 duty as a light-weight laptop by adding a keyboard.
"Our competition is different. They're confused. They chased after netbooks. Now they're trying to make tablets into PCs, and PCs into tablets," Cook said at the rollout of the new iPads. "[But] we have a very clear direction and a very ambitious goal. We still believe deeply in this category [of traditional notebooks] and we're not slowing down on our innovation."
Apple also dumped the 15-in. non-Retina MacBook Pro from its sales list on Tuesday, leaving only the 13-in. model as a not-with-Retina choice. That notebook relies on a 500GB platter-style hard disk drive rather than an SSD (solid-state drive) and is the last of Apple's laptops to include a built-in DVD drive. The 13-in. MacBook Pro starts at $1,199, now just $100 less than the bottom-end 13-in. Retina MacBook Pro.

Apple iPhone 5s and 5c touchscreen test shows surprising inaccuracies, Samsung Galaxy S III way more accurate

The Apple iPhone is the phone that brought high-accuracy capacitive touch screens to the mass market, but since then everyone has jumped on the bandwagon, and latest tests show that Apple devices like the iPhone 5s and iPhone 5c actually have less accurate touchscreens that competitors like say the year-old Samsung Galaxy S III.

A new study by OptoFidelity for the first put smartphone touchscreens to a test by a robotic hand that touched the display at specific points and then compared what the phone actually registered. Interestingly, iPhones were most accurate in the bottom part of the screen - exactly where the keyboard is located, while in other parts of the display and even around the edges of the keyboard they do not register touch accurately at all.

In stark contrast, the accuracy of touchscreens like the one on the 2012 Samsung flagship, the Galasy S III, proved great all across the screen - top, bottom and center, and not just at the part where the keyboard is located.
Green areas show accurate touch registration, red once show deviations.
Green areas show accurate touch registration, red once show deviations.

The revealing findings are backed up by charts and seem more than reliable - after all it’s a robotic hand that OptoFidelity used and not a shaky human hand.

The moral of the story is simple. Be more careful when you type on the iPhone keyboard, especially around the edges where the Q, O and P buttons are located. Don’t be too surprised if most of the typing mistakes you make occur there! The digression might look tiny - it’s just around 1mm - but let’s not forget that those buttons are not all that large either.

Blackberry resumes BBM rollout for Android and iPhone

 Blackberry has resumed a phased rollout of its BBM messaging app for Android and Apple devices after September's botched launch. 

BBM on Blackberry handsets 

Until now the BBM app had been limited to Blackberry's own devices

The free app is now available for download on Google Play, the App Store and selected Samsung App Stores.
But users had to register an email address after downloading the app then wait in line until they were told they could begin using it, Blackberry said.
Last month Blackberry had to delay the launch after the software was leaked.
The company said that "in just seven hours [following the leak], about one million Android users were using the unreleased version of BBM for Android".
This had caused unspecified "issues" for the launch, it said.
About six million people had signed up for information about BBM at BBM.com, the company said.
"To help manage this unprecedented pent-up demand for BBM, we are implementing a simple line-up system to ensure a smooth rollout," wrote company spokesman Andrew Bocking.

What does BBM offer?

Blackberry Messenger began life as a simple instant messaging tool offering owners of the firm's handsets a free alternative to SMS texts.
Over the years, the company has added functions including sending pictures, audio messages and other files as well as making voice and video calls, all over the internet.
In addition it offers a Groups facility, which allows users to share photos, lists and calendar appointments with trusted contacts.
A recent addition is Channels - a feature allowing brands and celebrities to send news and status updates to users who want to follow them through the app.
Those who had already signed up for information about BBM were able to start using the app straight away, he said.
Others would have to wait in line, but the company did not specify how long the wait might be.
Struggling The botched launch was the latest in a run of bad news for the struggling Canadian firm, which is cutting 4,500 jobs, made a net loss of $965m (£600m) in the second quarter of 2013, and has agreed a $4.7bn sale to a consortium led by Fairfax Financial.
Blackberry has failed to keep pace with Apple and devices running Google Android or Microsoft's Windows Phone operating systems.
In September, there were reports that it was exiting the consumer market to concentrate on providing services to business customers - reports it has since played down.
But the Blackberry Messenger product - known as BBM - has proved very popular, particularly with younger users.
The software offers an alternative to SMS messages - which cost money on some subscription plans - as well as other voice and screen-sharing capabilities.


9 Reasons China Will Have Blue Skies

Chinese cities are poised for an environmental revolution like the one that transformed some rusting American industrial cities, like Pittsburgh, into “beautiful, blue skies” cities today, a leading urban economist said in Chicago Thursday.
China is home to 12 of the world’s 20 most polluted cities, said Matthew Kahn, an economics professor at University of California Los Angeles. But in a forthcoming book, Kahn and Siqi Zheng, a professor of real estate studies at Tsingua University, predict a green revolution for China driven less by policy, than by economics.
“I’m going to tell a story, not based on optimism but based on economics, for why China’s major coastal cities are going to experience a transition similar to Pittsburgh,” Kahn told about 100 people gathered at the University of Chicago’s Harris School of Public Policy.
Some of the reasons for China’s green blossoming, according to Kahn:
1. Urban Redevelopment
In China’s major cities, manufacturing plants occupy land that is becoming increasingly valuable for housing and commercial uses. Economics will push those factories to western China, Kahn predicts, and when that happens, 1970s-era factories will close and cleaner 21st Century factories will open.
“Take the dirty factory out of that multi-acre plot, remediate the pollution, and then erect 30-story towers,” Kahn said.
“We have solved the problem of dirty industry in cities, not because the companies wake up one morning and say they want to be better people. The factories are profit-maximizing firms who can sell their land if they have property rights to the developers. They have opportunities now to shift to other areas. They’re facing higher urban wages now. They can ditch regulation in the superstar coastal cities by moving west, and the net effect is going to be similar to Pittsburgh, this industrial transition.”
2. Public Transit
As the factories move out of China’s downtowns and people move in, increased population density will support public transit, off-setting China’s car-buying trend.
“When people live and work downtown they use public transit,” Kahn said.
3. Increased Mobility
China is relaxing its hukou system, which discourages people from relocating to other parts of the country. Although they can’t vote with a ballot, mobility will allow the Chinese to vote with their feet, Kahn said. “If a city stays very dirty and you’re free to move are you going to live there?”
Meanwhile, bullet trains have opened development in a new class of suburbs near China’s large coastal cities. ”The introduction of bullet trains creates what we call sweet-spot cities: cities too far to drive, too close to fly,” Kahn said.
For example, people who live and work in Beijing can feasibly live in nearby Tianjin and commute to Beijing via bullet train. Cities like Tianjin may attract not only more residents but also the firms that employ them.
“The rise of the bullet trains creates an integrated network of cities, giving people the choice to live where they want.”
4. Local Politics
When people vote with their feet, their choice will reflect on urban mayors. And the central government is encouraging urban mayors to pay attention to pollution.
In the past, local officials were evaluated for promotion based on economic development and domestic security, Kahn said. Now China has introduced environmental factors into the promotion criteria. “Thirty percent of local officials’ promotion score is based on some indicators of quality of life and environment.”
5. Market Demand
Kahn and Zheng studied real estate prices in China’s urban areas and found that apartments in areas with cleaner air command a higher price. “This is evidence that the people in China are saying they care about air quality,” Kahn said. “The market is saying that people in China are valuing green attributes.”
6. Risk Reduction
China’s population is becoming wealthier, and “richer people demand less risk in their life.” The implicit price that must be paid to Chinese people to risk their lives (in risky jobs or polluted cities) is rising faster than the gross national product.
7. Four-Two-One Demography
China’s policy of one child per couple (which leads to families of four grandparents, two parents, one child) gives Chinese parents an added incentive to ensure the health of their children.
“If you have one child you have an undiversified portfolio,” Kahn said. Children who are exposed to pollution and bad food get a slow start and don’t catch up, and parents may depend upon their sole child for support. Meanwhile, China increasingly values and measures the educational performance of its school children.
“There’s aesthetic reasons for blue skies, but just from a cold-hearted Chicago perspective there’s investment in the next generation,” said Kahn, who got his PhD in economics at the University of Chicago.
8. Energy Security
“China is killing itself by burning coal,” Kahn said. “As China’s statistical value of a life goes up, are they likely to continue a policy that kills their people?”
Kahn expects China to shift from coal to natural gas and then to renewables. China is flooding the world market with solar panels and windmills, driving down global prices for renewable energy technologies. When China adopts renewable energy itself, it will have to import less coal and natural gas.
9. Media Diversity
On Oct. 21, 2012, the Ministry of Environmental Protection reported the air quality in Beijing as “slightly polluted,” but in its Twitter feed, the U.S. Embassy announced it was a hazardous day. The Chinese government protested, calling the U.S. tweet a provocation, Kahn said, but when more Chinese people believed the U.S. announcement, the ministry changed its position. Since then, it has adopted the U.S. system for measuring and rating air pollution.
And Chinese people have access to many more sources of information.
“In China right now there’s much more information right now by the microblogs about the pollution people are being exposed to.”
Kahn’s lecture was sponsored by the Energy Policy Institute at Chicago. Some in the audience questioned Kahn’s optimistic outlook, and he acknowledged the challenge.
“It is the case that it is hard to be optimistic in the case of rising population and income,” Kahn said, citing as a leading concern the Tragedy of the Commons—the tendency of a population to deplete shared resources.
“With unbridled optimism, this is one of our weakest links,” Kahn said.

Ex-Apple CEO John Sculley may be considering taking over BlackBerry


Ex-Apple CEO John Sculley may be considering taking over BlackBerry
John Sculley was the man who took over Apple when Steve Jobs was pushed out of the company he founded in the mid-1980s. Sculley is also widely regarded as the man who started Apple's downward spiral while Jobs was gone, a tailspin which two successive CEOs could not pull out of until Jobs resumed his place as CEO of Apple. But, Sculley may think he's the man to help save the floundering BlackBerry.

Apparently, Sculley has been a longtime fan of BlackBerry and recently said of the company, "there's a lot of future value in Blackberry," but that "without experienced people who have run this type of business, and without a strategic plan, it would be really challenging." It's unclear if Sculley thinks that he is the man for the job, but it is being reported that he is "exploring a joint bid" for the company. 

BlackBerry has been rumored to be sold for over a year now, and recently it made a deal for $4.7 billion from Fairfax Financial Holdings, which would make the company private once again. However, even once that deal is finalized (which is expected to happen in the coming weeks) BlackBerry could still sell the entire company or split it into parts for sale. And word has it that BlackBerry is still attracting interest from companies like Lenovo, Cisco, and Google.

AT&T announces November 8th release date for Samsung Ativ S Neo, priced at $99 on contract




AT&T announces November 8th release date for Samsung Ativ S Neo, priced at $99 on contract

Looking for a Windows Phone 8 handset from another manufacturer besides Nokia? On Thursday, AT&T announced that the Samsung Ativ S Neo will be available starting November 8th. The phone will be priced for $99 with a signed two-year contract. Those signed up with AT&T Next, the service that allows an AT&T customer to upgrade to a new phone every year, will pay zero down and $21 monthly for the handset.

The Samsung Ativ S Neo offers a 4.77 inch screen with a 720 x 1280 resolution, which works out to a 306ppi pixel density. A dual-core 1.4GHz processor is under the hood and the device sports 1GB of RAM with 16GB of native storage. A 64GB capacity microSD slot is available to expand memory. The back and front facing cameras weigh in at 8MP and 1.9MP respectively and a 2000mAh cell powers the unit.

AT&T Locker is offering 5GB of free cloud storage with the purchase of the phone, and ATIV Beam lets you share files between compatible models. The Samsung Ativ S Neo is the first Samsung produced Windows Phone 8 model available from the nation's second largest carrier. The phone has already found its way to Sprint.

"We are excited to add the Samsung ATIV S Neo with its large, sharp 4.77” HD display and expandable micro SD memory to our best-in-class Windows Phone portfolio. The ATIV S Neo brings together Samsung’s sleek design, AT&T’s blazing fast 4G "-Jeff Bradley, senior vice president- Devices, AT&T

Samsung Electronics apologises to China consumers for mobile phone glitches

The company logo is displayed at the Samsung news conference at the Consumer Electronics Show (CES) in Las Vegas January 7, 2013. REUTERS/Rick Wilking 

South Korea's Samsung Electronics Co Ltd, the world's biggest smartphone maker, has apologized to Chinese customers for problems with some mobile phones after a broadcast on China Central Television criticized Samsung repair policies.

"As far as management problems caused inconvenience to our customers, we offer our sincere apologies," Samsung Electronics said in a notice on its Chinese website.
Samsung Electronics is the latest multinational company to be singled out by Chinese state media for what it says are unfair consumer practices. In a 25-minute programme broadcast late on Monday, CCTV said internal multimedia cards cause the software on Samsung Electronics Note and S series smartphones to seize up.
Samsung Electronics said it will fix the Galaxy S3 and Note2 telephones free of charge, and refund customers who already paid for repairs to the devices at authorised service centers. The company also will offer replacements or refunds for phones that could not be repaired.
The broadcast on Samsung Electronics came the day after CCTV aired a programme criticising Starbucks Corp for charging higher prices in China than other markets.
In March, CCTV criticised Apple Inc, the world's second-biggest smartphone maker, for using different warranty and customer service polices in China than in other countries. Apple Chief Executive Tim Cook later apologised.

Nokia gets into the tablet game

Nokia is getting into the tablet business. The company announced a new 10-inch tablet called the Lumia 2520 on Tuesday at a press event in Abu Dhabi. The Windows RT device is Nokia's first full-sized tablet.
The Finnish company is also going bigger with its smartphone line. It is releasing a new pair of colorful, big-screen smartphones: the 6-inch Windows Phone 9 Lumia 1520 and the lower-end 1320.
The Lumia 2520 tablet will cost $499 and run Windows RT 8.1, a limited variation of the Windows 8 operating system that uses that system's tile-based touchscreen feature.
The tablet gets 4G LTE, has a 2.2 GHz Quad Core processor and includes a 6.7 megapixel back-facing camera. The company says it has upped the screen's peak brightness so it's extra visible outdoors in direct sunlight.
For its new smartphones, Nokia has chosen to continue its focus on the camera as the killer feature that can set its devices apart. Its Lumia 1020 smartphone's primary selling point was its impressive 40 megapixel camera. The new big-screen 1520 smartphone will have a smaller but still powerful 20 megapixel camera and cost $749 before any carrier subsides. The the cheaper 1320 has a more ordinary 5 megapixel camera and cost $399. The Nokia Camera app is getting an update across all Nokia devices.

Six inches is a hefty size for smartphones, but Ifi Majid, Nokia's head of product marketing for North America, said the size was key because it's the largest a phone can go and still be held with one hand. While they haven't yet taken off in the U.S., "phablet" devices are a bigger hit in developing markets where the larger size is considered a status symbol.
This is Nokia's first big product rollout since it was announced that Microsoft was going to purchase part of the company. The $7.2 billion deal, which will include Nokia's devices and services businesses, is still pending. It's unclear what kind of different direction Nokia's products will take when Microsoft is fully in charge, and where the new 2520 tablet will fit in with Windows own similar Surface line.
Apple is the leading tablet manufacturer in the world, followed by Samsung, but all the major manufacturers are eager to get in on the growing market. Though Microsoft has been pushing its own Surface tablets and touchscreen-ified operating system, Windows 8, it still trails far behind iOS and Android tablets.
Nokia was once the top mobile phone manufacturer in the world. It still holds on to a sizable chunk of the feature phone market, but is struggling to stay competitive against smartphones from Apple, Samsung, and other companies.
Instead of making an Android-based smartphone like most non-Apple companies, Nokia took a bet on a third operating system, Windows Phone 8. Colorful and simple, but with an anemic selection of apps, Windows Phone 8 has struggled but slowly grown since making its debut a year ago. Getting big name apps has been one of the operating systems biggest challenges. Nokia says photo-sharing app Instagram will finally come to the platform in the next few weeks.
There is still a market for less advanced phones that can last more than a day on a single battery charge. Nokia also announced three new Asha devices on Tuesday. Asha is Nokia's super simple, very cheap phone line. The tiny handsets cost between $60 and $99 and can make calls and text, run a few apps and even connect to the internet. Aimed at developing markets, they can also hold a charge for up to a month.

5 Technology-Based Strategies To Supercharge Your Business

Small and medium-sized businesses across the United States are increasingly relying on new technology solutions to strengthen their product development, marketing, and customer engagement activities. Technology adoption is often the best way to drive relative advantage over competitors, even among small businesses. This is especially true with regard to computer and Internet technologies. Your business might be basically “technology enabled” but you may be missing out on new, fast-evolving technologies that could supercharge your business, regardless of its size.
Strategy 1: Use the Internet to Finance Your Business
With the passage of the JOBS Act in 2012 and the development of crowdfunding, selling small amounts of equity to many investors over the Internet has become a real option. The JOBS Act legislation allows for a wider pool of small investors with fewer restrictions than under previous security laws. While the JOBS Act awaits implementation, hybrid models, such as Mosaic Inc., are working within existing securities laws to enable the public to invest directly in clean energy projects. Recently, a high-end blended scotch company (SIA) was financed through Kickstarter.com.
Once regulations are issued, crowdfunding will evolve from a fad to an accepted method of funding companies, ventures, and product development. Companies that can inspire small investors with a vision of how their products or services are authentic game changers for consumers or society as a whole will be able to take advantage of this trend.
Strategy 2: Embrace Social Media and Expand Your Sales
Social networks such as Facebook, Twitter, and LinkedIn are the most obvious social media vehicles for business. Adopting an effective social media strategy can rapidly enhance a company’s branding and visibility, helping you interact with your audience around a direct message or offer, and drive traffic to your website — as long as its content and design make it worth driving traffic to!
Companies need a social media strategy and focus, not just to supplement current sales efforts but as the primary vehicle for all sales activity. Print advertising is losing ground to the Internet and social media is an effective method of marketing over the Internet at a very low cost.
The first step is to identify the online platforms and communities where your potential customers spend time. The next step is to create a strategy to engage with their interests and offer them useful, compelling content and interaction they can’t get elsewhere.
Strategy 3: Adopt New Technologies to Streamline Your Business
By now, most private businesses have adopted technology — they use financial systems from QuickBooks to Oracle and have created user-friendly websites, online catalogs, and call centers, and they have streamlined inventory management. But there are other evolving uses of technology that large businesses are adopting and which are adaptable to small businesses:
  • Real-time, on-demand video (especially on tablets) for marketing and product promotion.
  • Online customer relationship management (CRM) and customer care to “re-personalize” their customers’ experience.
  • Tablet-based systems for employees to provide instant, one-to-one responses to customers needs.
  • Subscription-based software as a service (SaaS), which provides all kinds of services on a “pay by the drink” basis, which minimizes up-front investment.
Strategy 4: Take Your Business into the Cloud
The “cloud” — delivering hardware and software services via a network — represents the most significant technology paradigm shift for private companies. The cloud offers incredibly cheap storage and a range of shrink-wrapped solutions that can reduce a small business’s capital investment in technology.
We’re already seeing the benefits, with tablet computers being used to take and fulfill orders, manage automated systems, and so forth.

Strategy 5: Spend the Money to Create a Mobile App
It is not an overstatement to say that the world is going mobile. Mobile applications on smartphones do more than download music or provide maps and directions. Your customers are using their cell phones to do business all the time. Well-designed apps can get your name in front of your customer every time they use their cell phone.
A lot of apps are really just low-value “junior websites” that might get used once a year and are poorly suited to the limited real estate of a phone screen. High-value apps are the ones people will use every day. For example, an app that links them to coupons, sales, or help with services you offer, or provides them real-time information valuable to how they run their business. Think special offers for your products and services or just news that they can use.
By folding these five key technology-based strategies into your business system and your conversations with the market, you will be able to generate increased sales and reduce your costs. Your competitors may well be moving ahead in these areas right now. Can you afford to wait?

Apple Unveils Faster, Thinner iPad Air, iPad Mini With Retina Display (LIVE)

Apple CEO Tim Cook, with an eye toward the all-important holiday shopping season, introduced new thinner, faster, lighter versions of the iPad tablet, refreshed the company’s MacBook Pro notebooks and cut prices. Cook also set a ship date for the Mac Pro high-powered desktop computer and said it was giving away its operating system software, productivity and creative apps for free to entice buyers and get more of its users onto the latest versions.
“It’s been an incredible period for innovation and new products,” Cook said in a 90-minute presentation today in San Francisco. “Any other company would be incredibly proud to have just one of these new products.”
The news, though, was largely anticipated by Apple watchers. Apple’s shares were trading down $6.55, or 1.3 percent, to $514.81 at the close of Cook’s presentation.
Investors have been clamoring for Cook and Apple to speed up their new product rollout schedule to boost sales growth and fend off rivals from Amazon to Google to Samsung in the two markets where it gets about 70 percent of its sales: smartphones and tablets. Amazon, with its Kindle, and Google, with its Nexus, already offer high-definition displays in their small screen tablets, and Samsung beat Apple to market with its release last month of a smartwatch called the Gear that works with its Galaxy phone. Analysts don’t expect Cook, who last month introduced the new iPhone 5s and  iPhone 5c as well as a faster iMac desktop, to unveil a smartwatch until next year.
To capitalize on the holiday shopping season, Cook focused attention today on the iPad, the Mac and software. In his overview of the iPad, Cook said Apple has sold 170 million tablets since introducing the “magical” device” three and a half year ago.. Today, the company announced a redesigned version of its large-screen iPad and updated the 7.9-inch iPad mini, adding the faster A7 chip it introduced in the iPhone 5s, and fronting the tablet with a high-resolution Retina display. The iPad mini is priced, like its predecessor, starting at $399 for 16-gigs with Wifi. It will be available later this month.
Apple said it will also keep selling the original iPad mini, but reduced the price from $329 to $299.
The 9.7-inch iPad, meanwhile, has been replaced with a sleeker model called the iPad Air, which also adds an A7 chip in a lighter 1-pound design. It will be available Nov. 1, starting at $499 for the 16-gig model. (Details of both iPads can be found on Apple’s site here.) As expected, Apple is also selling colorful new covers and cases for the tablets.

Apple's global marketing chief Phil Schiller unveils the thinner, lighter iPad Air tablet at an event in San Francisco today.
Ovum analyst Jan Dawson praised Apple for adding the most advanced tech to its iPad Air, saying the new tablet was “a good enough boost to the previous version to trigger good upgrade sales and get iPad shipments growing again, which was a key objective for this launch.” But Apple’s pricing across the iPad line may not woo users away from lower-priced tablets built around Google’s Android operating system.
“This is the clearest statement Apple could have made that it is only interested in competing in the premium tablet space. The yawning gap between the specs of the cheaper iPad Mini and iPad 2 and the new iPads signifies that it is only willing to compete at the lower price points with older models,” Booty said in an email statement. “This leaves a huge chunk of the tablet market unserved by Apple while others such as Google, Amazon and a raft of others aggressively target the sub-$400 market. This reinforces our view that Apple’s share in tablets will continue to fall as Android’s share rises over the coming years.”
Apple also added faster processors to its MacBook Pro notebooks with Retina displays, cutting the starting price of its 13-inch and 15-inch models by $200. The new notebooks are available today, but users looking for the Mac Pro will have to wait until it ships before the end of the year.
The new OS X operating system software for the Mac, called Mavericks, is shipping today for free. Apple is also releasing the latest versions of its iWork and iLife apps for the Mac, iPhone and iPad for free. ”We are turning the industry on its ear,” Cook said. “But this i not why we’re doing it. We’re doing it because we want our customers to have our latest software and access to the greatest new features.”
Apple’s software giveaway could put pressure on Microsoft to also rethink the cost of its software, Ovum’s Dawson said. “Microsoft generates 96% of its operating margins from operating system and productivity software licensing, and Apple is now teaching people to expect both of those things to be free. While this won’t disrupt Microsoft’s business overnight, it will create further pressure on Microsoft to bring down prices for its productivity software and especially for Windows.”
Cook was joined on stage by marketing chief Phil Schiller, iTunes head Eddy Cue and software chief Craig Federighi, who took turns demoing new products. As always, the audience was filled with tech notables, including Path CEO Dave Morin, Flipboard co-founder Mike McCue, former Apple CTO Avie Tevanian, and Apple board member Bill Campbell.

The One Thing Successful People Do Every Day

We’re all busy. We all have infinite to-do lists that fill up faster than we can cross off the most urgent tasks. Being busy makes you feel productive, but it could be getting in the way of your most important project: YOU.
“Busy” is the most common reason people give me for not doing anything to build their brand so they can advance their career.  They make time for emails and meetings and teleconferences, but they don’t capture the true benefits of all those activities. Working in their career is getting in the way of working on their career. Sound familiar?
Well, here’s the one personal branding habit you can’t be too busy for.
Document your wins. What’s the easiest way to do that?  Keep a job journal.
Why? When you take a minute to jot down the day’s achievements, you:
1. Acknowledge what makes you great. Your team members and clients are too busy to notice your daily victories, so it’s important to take a brief moment for self-congratulations. It’s a great confidence builder, and it helps you quantify and assess your strengths. Don’t forget to record the seemingly small triumphs, even the personal ones (“met the deadline despite cranky vendors … stayed calm under pressure!”).
2. See the difference between meeting goals because of motivation and meeting goals despite burnout. If you take an extra 90 seconds and record not only what you achieved, but how it felt to accomplish the task, you’ll get a great reality check. You’ll realize which activities and co-workers make you happy and which ones fill you with dread. This self-awareness is critical as you decide where you want to go with your career. It’s not just about “doing,” it’s about doing the things that energize you. This will also help you know when to take action, giving priority to the projects that will have the greatest impact for your career, your team and your company.
3. Get a clear picture of the kind of work you are doing. Do you find yourself in leadership roles? Are you perfectly content to execute someone else’s plans? Which types of projects do you prefer? Are you repeating an inefficient process over and over?
4. Shine during your weekly or monthly team meeting with your boss. You can speak clearly and articulately about all you accomplished in the prior week or month, and you’ll be the one with the latest facts when it’s time to deliver a progress report.
5. Easily prepare a dazzling portfolio for your annual review – the one that’s tied to your bonus and promotion! If you’ve written them down, you’re not going to forget those great things you did in January when you get to your annual review in December.  At the end of the year, you’ll have a complete list of accomplishments – approximately 260 entries. You can go through the list and highlight, sort, combine – whatever suits your style. And you’ll have a competitive edge, because you’ll have well-organized evidence. Instead of a vague conversation, you can have a full-blown presentation that showcases all the times you saved the company money, brought in business, made customers happy, and otherwise saved the day.  If you’re invited to interview at another organizations, these materials (except confidential ones, of course) translate into a great career-marketing portfolio. If you’re in business for yourself, a job journal is even more essential because it can enhance your pitch.
So how do you do it? Follow these three steps:
1. Choose a consistent place and time of day. The job journal should become one of your favorite habits.
2. Until it becomes a habit, add it to your do-list or calendar. It’s an important activity that deserves to be a high priority in your life.
3. Do it. While we were writing Ditch. Dare. Do!, my co-author, Deb Dib, and I prepared a wins worksheet designed specifically for recording your wins. It’s a fillable PDF that you can add to every day. Download your worksheet and get busy on your real work.

How To Keep Your Entrepreneurial Spirit Alive As The Company You Work For Grows

Entrepreneurial spirit is a mindset. It’s an attitude and approach to thinking that actively seeks out change, rather than waiting to adapt to change. It’s a mindset that embraces critical questioning, innovation, service and continuous improvement. “It’s about seeing the big picture and thinking like an owner,” says Michael Kerr, an international business speaker, author and president of Humor at Work. “It’s being agile, never resting on your laurels, shaking off the cloak of complacency and seeking out new opportunities. It’s about taking ownership and pride in your organization.”
Sara Sutton Fell, CEO and founder of FlexJobs, says: “To me, an entrepreneurial spirit is a way of approaching situations where you feel empowered, motivated, and capable of taking things into your own hands. Companies that nurture an entrepreneurial spirit within their organization encourage their employees to not only see problems, solutions and opportunities, but to come up with ideas to do something about them.” Entrepreneurial companies tend to have a more innovative approach to thinking about their products or services, new directions to take the company in, or new ways of doing old tasks, she adds. “Entrepreneurial spirit helps companies grow and evolve rather than become stagnant and stale.”
According to Jay Canchola, an independent human resources consultant, entrepreneurial spirit is also associated with taking calculated risks, and sometimes failing. “This usually means that an employee working within a budget and corporate guidelines is allowed or encouraged to find innovative ways of getting the job done. This attitude can have amazing effects not only on profitability, but from an HR perspective can contribute to increases in employee satisfaction, retention, public image and productivity. Other HR effects can include reduced time to fill jobs, especially if the entrepreneurial spirit is used as a leverage point.”
To have an entrepreneurial spirit, you need people who think anything is possible and have the tenacity to accomplish it, says Marc de Grandpre, senior vice president of marketing for KIND Healthy Snacks. “Regardless if you are a senior executive or a junior team member, everyone has a voice that needs to be nurtured, not criticized, in order to continue bringing innovative ideas forward.”
If you think an entrepreneurial spirit can only exist in small companies or startups, think again.
KIND’s de Grandpre says he has worked at big and small companies that have exhibited an entrepreneurial spirit. “It’s all about building a team of people who aren’t afraid to be in the driver’s seat and are equally happy to ride in the passenger’s seat when others take the lead. It is truly built around collaboration; the concept that no idea is a bad idea (yes, cliché). Why be afraid to foster that culture within any company, big or small?”
Sutton says that while any company can have an entrepreneurial spirit, it does tend to be more inherent in startup organizations “because they are small, action-oriented and evolve at a faster pace.” However, she says, “there are many large organizations that most definitely embrace an entrepreneurial spirit: Apple, Virgin, Google and Zappos, to name a few.” The challenge as a company grows and matures is that it often becomes more steady and stable and loses some of that entrepreneurial outlook, she says. “It takes work to maintain an entrepreneurial spirit–but all companies can absolutely have it.”
Kerr agrees. He says any company can, and should, set a goal to sustain a thriving entrepreneurial spirit. “But, of course, this gets more challenging as businesses grow—because as they do, there’s a tendency to move towards more complacency, increased bureaucracy, increased hierarchy and more complexity.” Companies start to lose the “underdog mentality” they started out with that fueled a fighting, entrepreneurial spirit—and as they get bigger, businesses may feel they have more to lose than when they started out. This causes them to become more risk-adverse; more protective of what they’ve established. But it’s imperative that employers and employees keep their entrepreneurial spirit alive as the organization grows.
Why?
Culture is a big component of employee retention, de Grandpre says. Teams want to be fulfilled by their jobs and accomplish great things with great people. More than that, employees want to contribute their ideas—so employers and employees must work together to foster a culture that enables ideas to flow from anywhere within the company. “Letting people take their ideas and see them through is very empowering and motivating. It is a simple component of the entrepreneurial spirit that must remain alive.”
Kerr says it’s important to maintain an entrepreneurial spirit because “any business’s success depends on it.” “Over the last ten years we’ve all seen how the notion of being ‘too big to fail’ is a complete folly. One of the riskiest things a business can do is to not take any risks, as complacency is simply not an option.” Agreeing with de Grandpre, Kerr says ideas are the currency of success, and to keep the idea funnel full you need all your employees to embrace an entrepreneurial mindset. He says another reason to keep the spirit alive is the impact on workplace culture. “A loss of entrepreneurial spirit often results in a less fun, creative and passionate work environment.”
The employer and employees are both responsible for maintaining an entrepreneurial spirit as the company grows. Here’s how:
Think like an owner. Employees should feel empowered to make decisions–and employers should let them. “That may require a significant culture shift for many organizations,” Kerr says. “Decision-making processes and approvals need to be simplified; leaders need training in how to hand off the reins; and employees need training, coaching and mentoring to help them confidently grab hold of the reins.”
Champion all ideas. Since everyone is tasked with thinking like an owner, when an employee presents an idea, it’s important that their boss and co-workers not shoot it down immediately, de Grandpre says. “Ask your colleague questions to understand their thinking or build on top of their ideas as it encourages them to remain open and share ideas. Even if you ultimately end up walking away from an idea, they’ll understand why.” Always make it a learning opportunity when you push an idea forward or table it. By doing so, you drive engagement which ultimately will fuel creativity and productivity, he says.
Kerr adds: “To keep ideas coming from employees, managers need to respond to every idea and every suggestion in a timely and forthright manner so that employees feel their ideas aren’t disappearing into a black hole.”
As a hiring manager, only recruit those who have an entrepreneurial spirit. Canchola says you should make it clear to all applicants that this is a corporate value and ask for examples during interviews.
Minimize the rules. “One of my favorite signs I’ve seen in a workplace: ‘When Policy Fails, Try Thinking,’” Kerr says. “A bloated bureaucracy and unnecessary policy stifles creativity, freedom and entrepreneurial spirit, so as a manager, be vigilant. Go on a rule diet. Create a ‘No Sacred Cows’ committee to look for ways to keep the bureaucracy to a minimum or start a ‘Dilbert Squad’ to seek out and destroy just plain stupid policies that are inane enough they might just show up in a Dilbert cartoon.”
Keep a “Crazy Ideas” file. “At my previous company, and currently with FlexJobs, we have a policy that everyone should feel free to throw out any idea they have, no matter how grand or seemingly unattainable,” Sutton Fell explains. “I have a folder where I keep them–the ‘Crazy Ideas’ folder–and review them periodically to see the possibilities.” As an employee, never be afraid to offer an idea—even if it seems “crazy.” (You never know—the idea might be useful later on!)
Give people the opportunity to drive. If a team member comes up with an idea that may not be part of their “scope of responsibility,” help connect them with the right teams and let them bring their ideas to life, de Grandpre suggests. Whether you’re the boss or a co-worker, try to give them that opportunity. “It will expand their skills, thinking and again, drive engagement while ultimately fostering cross-functional teamwork.”
Create a recognition program that rewards people for thinking like an entrepreneur. As a manager, reward those who are constantly sharing ideas that are simple and small, but still make a significant difference to either the customer experience or company bottom line, Kerr suggests.
Canchola agrees. He says it’s important, as an employer, to recognize those who take risks. “I once read about a company that regularly recognized people for taking risks that failed. The key ingredient was understanding the lessons learned so that they become a foundation for future success.”
Try to work with colleagues in different departments. Cross-pollination of ideas is a must, Sutton Fell says. “One of the reasons smaller companies are naturally more entrepreneurial is because of this – the team is small enough that everyone has a voice and input on everything, even if it’s not part of their core responsibility or strength. As companies get bigger, departments tend to be segmented off from other departments, losing the diversity of ideas, fresh perspectives and organic innovation that can come from cross-pollination.”
Always communicate. As companies grow, internal communication gets more complex and naturally suffers, Kerr says. “Companies need to be intentional about their internal communication. If employees are indeed being asked to think like owners, then they need the same level of information that owners receive: they need a clear understanding of the big picture including all the costs and relevant financial information. How can employees be encouraged to look for cost-saving opportunities, for example, if they don’t have an accurate picture of all the real costs associated with their business?“
Ask for flexible work options. Part of being entrepreneurial is doing your work when and where you do it best, Sutton Fell explains. “Flexible work options such as telecommuting and flexible or alternative schedules are proven to increase productivity, engagement, loyalty and overall happiness — all of which set a good foundation for better ideas and a better company.” If your employer doesn’t offer flexible work options, ask for them.
Create a culture of questioning. Questions fuel the creative process and entrepreneurial mindset, Kerr says. “Perhaps you can open meetings with a thought-provoking question; you can create a board where co-workers can write down any query they may have; or you can pose a question of the month to get everyone focused and thinking about a certain aspect of the business.”
Set an entrepreneurial example.  As with most elements of a company’s culture, the entrepreneurial spirit has to come from the top and from within, Sutton Fell says. “Whether you’re in upper management or not, setting an example for yourself and your department can always help trigger more responsive, innovative ideas around you. For me, I know that if I’m not open to new ideas and new ways of doing things, how can I expect my team to be open to them?” Read more

Campbell's CEO Denise Morrison On Why Women Need To 'Take Charge' Of Their Careers

 When it comes to women advancing their own careers, Denise Morrison has a simple but effective strategy.  “I believe women need to take charge,” says Campbell Soup’s President and CEO.  “I don’t know if it’s unique to women or not, but I do know that women think that they join a company, and the company will take care of them, as opposed to taking charge,” explains Morrison.
That goal-driven approach has clearly served Morrison well as she has successfully navigated an impressive career in the competitive world of consumer food products. Ranked #81 on Forbes’ list of the World’s Most Powerful Women, Morrison took the helm of the $8 billion soup company in 2011 and was tasked with revitalizing a 144 year-old brand in the face of ever-expanding tastes and preferences of consumers – not to mention declining market share. Having already spent 10 years at the company, Morrison keenly understands the rapidly-shifting tides in today’s food culture, and is committed to preserving one of the country’s most iconic franchises while still attracting new customer bases, such as millennials, through new product offerings and innovative delivery models.
Morrison remains among a rare group of women to have ascended to the highest echelons of corporate America, a group that also includes her sister Maggie Wilderotter, CEO of Frontier Communications.  She credits her father in large part in helping to foster a business-savvy mindset in all four of his daughters that carried through to adulthood. “I learned marketing at my dinner table,” recalls Morrison. “He’d take us to work before ‘take your daughters to work’ was fashionable…I knew I wanted to run a company. I didn’t know they call that CEO.”
That soaring ambition to become a CEO was something Morrison publicly shared in 2007 to the surprise of many who saw that declaration as somewhat of a risk.  Yet Morrison maintains there is inherent value in publicly communicating a goal.  “I don’t think women should be afraid of declaring themselves.  What’s the worst that can happen?”
I recently sat down with Morrison to explore some of the hard and sound precepts that have clearly guided her throughout her career.
Networking Is Working
While Morrison espouses the importance of hard work, setting goals, and establishing a strategic life plan, she also underscores that no one can achieve those goals independently.  When it comes to advancing their careers, women have to “recognize that they can’t get there by themselves. That they’re going to need mentors and sponsors and build relationships that will help them get to where they want to be,” says Morrison. “And they have to give back to those relationships as well.”
Morrison often reminds young women that “networking is working.” “I don’t know if women really appreciate how important that is,” she adds.  “But if you step back and you say, ‘Yes, we’re strategic about brands, and we’re strategic about companies, now is the time for women to be strategic about themselves.’  And I believe that they’ll have much better outcomes in terms of advancement.”
It’s All A Balancing Act
People talk a lot about work life balance, “ says Morrison.  “I always thought that set up a false expectation, because life is a balancing act.  What I talk to younger women about is the importance of work life integration.”   Having raised two grown daughters while simultaneously navigating a demanding career, Morrison’s best advice?  “The importance of being able to set clear priorities in the moment as life happens is so critical to success.”
When it comes to navigating intense personal and professional demands, Morrison feels it’s essential for women to maintain a complete perspective: “It’s a whole life that you’re managing, not necessarily trying to balance out all of the issues in your life,” urges Morrison.  “And, in the end, it should all balance out.”
Best Life AND Career Advice
When I asked Morrison what advice she would have given herself of 25 years ago, she didn’t hesitate, “First of all, have a good sense of personal mission.  Who you are, and what you stand for, and what your values are.  If you don’t know who you are, then you can’t lead others.”
Morrison also cautioned that women shouldn’t be afraid of setting ambitious goals, “But remember that you need to have people help you.  You can’t get there by yourself.”
And Morrison’s final piece of advice – and perhaps the one closest to her heart, “Love what you do.  Because you work so hard at it, love what you do.”
Read more

THE REAL STORY BEHIND HYBRID CLOUD

Lots of up-and-coming technologies have been receiving the media’s attention this year.  Wearable tech promises emails and search capabilities with a glance at our watch or just by uttering the words:  3-D printers will soon be manufacturing parts and clothing in our own factories again instead of China.  Driverless cars may be taking us to our destinations faster someday.  The Internet of Things will give inanimate objects the ability to talk to each other.  All of this is great.  All of this is in the future.
But there’s one new technology that’s real and live and attracting millions in venture capital funding and being utilized by thousands of companies right now.  This same technology has also revealed something embarrassing about the cloud.  It’s that we need a hybrid cloud.
The hybrid cloud is not a household term yet.  But it’s certainly familiar to Silicon Valley investors.  It’s the joining of the cloud and the on-premise office.  Hybrid cloud technologies are enabling users to save and then access their information, be it files, databases, spreadsheets or documents from either a cloud based hosted system or their own internal servers, whichever is faster.  It’s the same information, simultaneously stored in multiple places and designed to be served up immediately to the user depending on where the user is.  The data is stored on a “public” cloud and a “private” cloud.  And it’s big, big business.

“Some data is meant to be on premise because it may be higher performance or higher compliance,” Karim Faris, a General Partner at Google Ventures, told me recently.  “The idea is to bridge the two. I’m 42 years old and store all my family photos on Picasa.  But I also store them on a backup drive at home.”
Just last week, online data service Nimble Storage announced plans for a $150 million IPO.  VMware VMW +1.5% recently expanded its hybrid cloud management capabilities.  Online backup storage providers like Carbonite CARB +0.58% are deploying a more hybrid approach to their offerings.   And the hybrid cloud has given rise to fast growing firms like Egnyte, whose approach is to deliver a platform independent, software driven service where users can access their information quickly from both their public and private clouds, whichever is faster or more secure.  Egnyte is also eyeing an IPO for sometime in 2015. Stored data is growing at 35% per year, according to the Aberdeen Group and research firm Gartner is predicting that 50% of firms will be using hybrid cloud technology by 2017. Why the growth in hybrid cloud technology?  Well, that’s the embarrassing secret no one wants to admit.  Some may say it’s validation of the cloud’s role in a company’s infrastructure.  I’m not so sure.  In my opinion, it actually represents the limitations of the cloud.  The cloud has received a lot of hype over the past few years.  But now smarter people are starting to better understand its reality.
“IT departments are starting to rationalize the cloud as just part of an infrastructure,” says Mike Maples, managing partner at Palo Alto-based FLOODGATE Fund.  “You can’t just let all the bits of your enterprise go to the cloud.  It’s not all or nothing.  The world is becoming a more hybrid enterprise.”
Cloud based applications have exploded over the past few years.  Collaboration services, mobile apps, customer relationship management systems and document storage offerings have literally changed the lives of consumers and employees at companies, big and small.  I am accessing my customers’ data from a smartphone on a plane at 30,000 feet.  A roofer is creating a work-order for a new job while holding onto a chimney and entering the data into his tablet.  A college kid sits on a train from New York to Boston and catches up on the latest episodes of Walking Dead on her iPad.  It’s glorious.  It’s mind-blogging.  And it’s maddening too. Because with all the hype, with all the excitement, with all the money thrown at it, the cloud has been disappointingly and embarrassingly imperfect. Yes, I am accessing my customers’ data from 30,000 feet but the connection is so slow and drops so many times that it takes me ten times as long to retrieve the information I’m looking for.  The customer’s credit card information that the roofer is entering into his tablet is being snagged by the guy three streets over who has hacked into his connection.  That college kid audibly groans as the episode freezes and her screen goes black, time and time again, eventually pulling out a book. The cloud will be wondrous and fast and secure and reliable…one day.  Today, it is not.  And until that day comes we have the hybrid cloud.
Why else would Carbonite, whose model has been built around delivering a cloud based backup service, release an on-premise storage device to complement their online service?  Why would VMWare and Microsoft MSFT +0.09% duplicate data delivery to multiple servers?  Why would venture capital firms plough millions into a software base service like Egnyte so that users can get the same data that is stored in different locations?  It’s because the cloud is useless unless we can get to our data fast.  The cloud is useless if it’s not making us more productive and enabling us to do things quicker than before.  It’s useless if our data is less secure than when it was stored on our own servers.  And without hybrid cloud technologies, many companies are learning that this is very much the case.
So over the course of technology history our data has travelled from server to desktop to cloud and now back to the server again.  It’s not a 360 degree turnaround.  It’s a partial turnaround.  A hybrid solution to make up for the cloud’s defects.  The cloud is great.  But the enormous growth of hybrid cloud technologies only proves that it still has a long way to go before it’s fast and secure.
“In the end, customers and users don’t even care about the cloud,” says Maples. “They just have a job to do. It’s performance and convenience that an all-or-nothing cloud approach can’t deliver.”
Can’t we all admit that embarrassing truth?

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